Last week, I found a box full of business cards. Do you know this feeling? You meet someone at an event or party and start chatting away about your work and passion and it just clicks. Like "whoa, this is someone I want to collab with". In the end you exchange your business cards, but never talk again. When I saw the cards lying there, I just asked myself, how can I keep in touch with all those people? How to re-warm an old conversation that turned cold without becoming another spammy dude?My answer to that was the creation of this Newsletter which intents to talk about relevant changes in the Vietnamese experience market. I will talk (a lot) about the fascinating word "Experience" and how it manifested in many different industries and what we can learn from them. Think of this newsletter as an easy-morning-read with updates, trends, fresh inspirations and compelling stories from our adventures at Vibeji that go well with your morning coffee. I will try my best to keep the content interesting, engaging, but also non-sellsy (like something I would proudly send to my mother).I believe "experiences" offer so many opportunities or how we like to call them "low hanging fruits" for businesses in Vietnam, even during and especially after Covid. If you are willing to embrace the upcoming changes with an open mind and explore this unknown terrain with me, this is for you.